AI7 min read
Open-weight AI models vs hosted: which to use
An open-weight model is one whose files you can download and run yourself. Here is how it differs from a hosted model behind an API, and when a brand or agency gains from one.
Framepx team
Blog
AI9 min read
What is OpenAI Codex, and what can a marketing team do with it?
Codex is OpenAI's coding agent: it reads a project, edits files and runs commands in a terminal, an editor, the ChatGPT desktop app or the cloud. Here is how it compares with Claude Code.
AI8 min read
How Perplexity cites its sources, and what it means for your brand
Perplexity's API docs show how an answer gets its cited sources: a web search, numbered results, markers in the text. What that tells a brand about being cited.
Google and digital marketing7 min read
GA4 ecommerce events: which ones you need and how to set them up
Google lists 14 recommended online sales events for GA4. Here are the ones a store needs, in the order of the buying path, and how to check they arrive.
Google and digital marketing7 min read
Merchant Center product data: the required fields
Seven attributes are always required in Merchant Center, a few more depend on the product and country. Here is what each holds and what breaks without it.
AI9 min read
AI video models for product ads: what each one does
A short product ad needs a few seconds, vertical and square, and an exact product. Here is what the makers' own pages state about six video models, and what they leave out.
AI8 min read
Claude Code subagents and hooks, explained
A subagent is a helper with its own context window, a hook is a command that always runs at a fixed moment. How both work, and what a content team can do with them.
Google and digital marketing9 min read
What is Performance Max and how do you set it up?
Performance Max runs one Google Ads campaign across Search, YouTube, Display, Discover, Gmail and Maps. Here is how a product brand sets it up.
AI8 min read
What is Claude Code and what can a marketer do with it?
Claude Code is Anthropic's agentic tool that reads your files, edits them and runs commands. Here is what that gives someone who runs ads and content.
AI6 min read
How products show up in AI answers (ChatGPT, Gemini, Claude, Perplexity)
Each assistant finds products through its own road, a shopping feed, a product graph or live web search, and in every case clean product data and a readable site help.
