Product intelligence4 min read
How does Meta's ad delivery optimization pick which product to show?
Meta shows each person the product it predicts they will act on, given your goal. You steer it with the feed, creative, goal and budget.
Framepx team
Product intelligence
Product intelligence4 min read
How do you stop wasting ad spend on products that do not sell?
Find the products that take spend without returning sales, cap or pause them, and fix the product page, price or image before you spend on them again.
Product intelligence5 min read
How should you segment products for ad campaigns?
Group products by what you want to do with them, such as margin, sales speed or season, then give each group its own budget and its own ad set.
Product intelligence4 min read
Can dynamic product ads find new customers, not only retarget?
Yes. Meta's developer documentation describes broad audiences for dynamic product ads. Here is how to set one up and read it.
Product intelligence4 min read
How much should I spend on Meta product ads per day?
Start from Meta's own signal: about 50 results a week per ad set. Multiply by your cost per result and divide by seven.
Product intelligence4 min read
How high can ad frequency go before it hurts product ads?
Meta gives no single safe number. Frequency is too high when results fall as it rises, so watch the trend per ad.
Product intelligence4 min read
What is a good ROAS for e-commerce ads, and how is it calculated?
There is no single good ROAS. Work out your break-even ROAS from your margin, and a good ROAS is anything comfortably above it.
Product intelligence4 min read
What is a good CTR for Meta product ads?
A good CTR is one that beats your own past results in the same placement. Here is how Meta defines it, how to read it and how to improve it.
Product intelligence4 min read
How do I lower my Meta ad costs (CPC, CPA)?
To lower CPC and CPA on Meta, use creative that gets clicked more, a clean feed and a smarter choice of which products to push.
Product intelligence4 min read
How do I raise ROAS in Advantage+ sales campaigns?
In Advantage+ sales campaigns, ROAS is lifted by the quality of the feed and the ad images you supply, not by budget tweaks.