Articles for brands, marketers and agencies on ad platforms, measurement, creative and product feeds. https://framepx.com/blog en Mon, 09 Nov 2026 17:15:01 GMT https://framepx.com/blog/open-weight-ai-models-vs-hosted-which-to-use https://framepx.com/blog/open-weight-ai-models-vs-hosted-which-to-use An open-weight model is one whose files you can download and run yourself. Here is how it differs from a hosted model behind an API, and when a brand or agency gains from one. Mon, 09 Nov 2026 17:15:01 GMT https://framepx.com/blog/what-is-openai-codex-and-what-can-a-marketing-team-do-with-it https://framepx.com/blog/what-is-openai-codex-and-what-can-a-marketing-team-do-with-it Codex is OpenAI's coding agent: it reads a project, edits files and runs commands in a terminal, an editor, the ChatGPT desktop app or the cloud. Here is how it compares with Claude Code. Mon, 09 Nov 2026 17:15:01 GMT https://framepx.com/blog/how-perplexity-cites-its-sources-and-what-it-means-for-your-brand https://framepx.com/blog/how-perplexity-cites-its-sources-and-what-it-means-for-your-brand Perplexity's API docs show how an answer gets its cited sources: a web search, numbered results, markers in the text. What that tells a brand about being cited. Mon, 09 Nov 2026 17:15:01 GMT https://framepx.com/blog/ga4-ecommerce-events-which-ones-you-need-and-how-to-set-them-up https://framepx.com/blog/ga4-ecommerce-events-which-ones-you-need-and-how-to-set-them-up Google lists 14 recommended online sales events for GA4. Here are the ones a store needs, in the order of the buying path, and how to check they arrive. Mon, 09 Nov 2026 17:14:49 GMT https://framepx.com/blog/merchant-center-product-data-required-fields https://framepx.com/blog/merchant-center-product-data-required-fields Seven attributes are always required in Merchant Center, a few more depend on the product and country. Here is what each holds and what breaks without it. Mon, 09 Nov 2026 17:14:49 GMT https://framepx.com/blog/ai-video-models-for-product-ads-what-each-one-does https://framepx.com/blog/ai-video-models-for-product-ads-what-each-one-does A short product ad needs a few seconds, vertical and square, and an exact product. Here is what the makers' own pages state about six video models, and what they leave out. Mon, 09 Nov 2026 17:14:49 GMT https://framepx.com/blog/claude-code-subagents-and-hooks-explained https://framepx.com/blog/claude-code-subagents-and-hooks-explained A subagent is a helper with its own context window, a hook is a command that always runs at a fixed moment. How both work, and what a content team can do with them. Mon, 09 Nov 2026 17:14:49 GMT https://framepx.com/blog/what-is-performance-max-and-how-to-set-it-up https://framepx.com/blog/what-is-performance-max-and-how-to-set-it-up Performance Max runs one Google Ads campaign across Search, YouTube, Display, Discover, Gmail and Maps. Here is how a product brand sets it up. Mon, 09 Nov 2026 17:14:43 GMT https://framepx.com/blog/what-is-claude-code-and-what-can-a-marketer-do-with-it https://framepx.com/blog/what-is-claude-code-and-what-can-a-marketer-do-with-it Claude Code is Anthropic's agentic tool that reads your files, edits them and runs commands. Here is what that gives someone who runs ads and content. Mon, 09 Nov 2026 17:14:43 GMT https://framepx.com/blog/how-products-show-up-in-ai-answers-chatgpt-gemini-claude-perplexity https://framepx.com/blog/how-products-show-up-in-ai-answers-chatgpt-gemini-claude-perplexity Each assistant finds products through its own road, a shopping feed, a product graph or live web search, and in every case clean product data and a readable site help. Mon, 09 Nov 2026 17:14:27 GMT