Google and digital marketing

Google and digital marketingNovember 9, 20267 min read

GA4 ecommerce events: which ones you need and how to set them up

Google lists 14 recommended online sales events for GA4. Here are the ones a store needs, in the order of the buying path, and how to check they arrive.

Framepx team

Four GA4 ecommerce events on a rising line, with the purchase at the top

Google and digital marketingNovember 9, 20267 min read

Merchant Center product data: the required fields

Seven attributes are always required in Merchant Center, a few more depend on the product and country. Here is what each holds and what breaks without it.

A three-layer product data card: ticked required fields in front, recommended and optional fields behind

Google and digital marketingNovember 9, 20269 min read

What is Performance Max and how do you set it up?

Performance Max runs one Google Ads campaign across Search, YouTube, Display, Discover, Gmail and Maps. Here is how a product brand sets it up.

One Performance Max campaign reaching six places: Search, YouTube, Display, Discover, Gmail and Maps

Google and digital marketingNovember 9, 20266 min read

Why Meta, Google Ads and GA4 never report the same numbers

Each platform counts conversions with its own windows, models and estimates, so the totals differ by design; read each one on its own terms and compare trends, not sums.

A three-column scheme for Meta, Google Ads and GA4: one sale, three different credits

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