Google and digital marketing6 min read
Each platform counts conversions with its own windows, models and estimates, so the totals differ by design; read each one on its own terms and compare trends, not sums.
Creative automation4 min read
Yes, if the AI starts from your real product data and you check every result against the product. Here is a checklist that catches the common failures.
Feed optimization4 min read
Write complete, accurate product data with stable ids, clear titles, live prices and stock. OpenAI publishes a feed spec you can follow field by field.
Feed optimization4 min read
Open the product list's diagnostics, fix the must-fix items first, correct the source file, then re-run the feed and check that the count drops.
Feed optimization7 min read
An ad shows an old price or a sold-out item when Meta's copy of your feed is older than your store. Find where it goes stale and fix it.
Feed optimization5 min read
A product feed is a file or link that lists every product you sell with its price, stock and image, so ad channels can build ads from it.
Feed optimization5 min read
Put the product's key details first, in plain words, with brand, type and the variant detail. Keep sale text and price out of the title.
Feed optimization5 min read
Most Merchant Center disapprovals come from price or availability that does not match the landing page, weak images, bad titles and wrong product identifiers.
Product intelligence4 min read
Meta shows each person the product it predicts they will act on, given your goal. You steer it with the feed, creative, goal and budget.
Product intelligence4 min read
Find the products that take spend without returning sales, cap or pause them, and fix the product page, price or image before you spend on them again.
