Product intelligence5 min read
How should you segment products for ad campaigns?
Group products by what you want to do with them, such as margin, sales speed or season, then give each group its own budget and its own ad set.
Blog
Creative automation4 min read
How do you A/B test product ad creatives on Meta?
Change one thing, give both versions the same budget, run at least a week and read the confidence level Meta reports.
Product intelligence4 min read
Can dynamic product ads find new customers, not only retarget?
Yes. Meta's developer documentation describes broad audiences for dynamic product ads. Here is how to set one up and read it.
Product intelligence4 min read
How much should I spend on Meta product ads per day?
Start from Meta's own signal: about 50 results a week per ad set. Multiply by your cost per result and divide by seven.
Product intelligence4 min read
How high can ad frequency go before it hurts product ads?
Meta gives no single safe number. Frequency is too high when results fall as it rises, so watch the trend per ad.
Product intelligence4 min read
What is a good ROAS for e-commerce ads, and how is it calculated?
There is no single good ROAS. Work out your break-even ROAS from your margin, and a good ROAS is anything comfortably above it.
Product intelligence4 min read
What is a good CTR for Meta product ads?
A good CTR is one that beats your own past results in the same placement. Here is how Meta defines it, how to read it and how to improve it.
Creative automation4 min read
Carousel, collection or single image: which Meta format for products?
One product, one image. Several products or angles, a carousel. A browsable storefront, a collection ad. How to choose and how to test.
Creative automation4 min read
How do you design a product ad for Stories and Reels (9:16)?
Stories and Reels ads are full-screen 9:16. Keep the top and bottom edges clear, put the product in the middle and say one thing.
Creative automation4 min read
Do models make fashion product ads perform better?
A model shows how clothing fits, so it often helps, but no general rule says it lifts sales for every brand. Test it on your own products.
