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Creative automation4 min read

Do image or video product ads perform better?

Neither wins everywhere. Images are fast and cheap to run at scale, video shows more. Start with images for every product and test video where it earns it.

Two bestseller strips, each filled with different products automatically

Creative automation4 min read

Which colors work best in e-commerce ads?

No color wins everywhere. The ones that work stand out from the feed, contrast with the product and match your brand. Here is how to choose and test.

A men's shirt photo next to the ad made from it

Creative automation5 min read

What size should Meta product ad images be?

Prepare each product image in three ratios, 1:1, 4:5 and 9:16, so the ad fits Feed, Stories and Reels without being cropped badly.

A phone product photo next to the custom ad made from it

Product intelligence4 min read

How do I lower my Meta ad costs (CPC, CPA)?

To lower CPC and CPA on Meta, use creative that gets clicked more, a clean feed and a smarter choice of which products to push.

A florist's ad and a lipstick ad side by side

Turn your product feeds into high-performing ad creatives