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Posts tagged purchase event

Google and digital marketingNovember 9, 20267 min read

GA4 ecommerce events: which ones you need and how to set them up

Google lists 14 recommended online sales events for GA4. Here are the ones a store needs, in the order of the buying path, and how to check they arrive.

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Four GA4 ecommerce events on a rising line, with the purchase at the top

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