# How do you write product titles that work in ads and feeds?

Published: 2026-11-09. Updated: 2026-11-09. Written by: Framepx Team.

Write the title as brand, product type and the details that tell variants apart, with the most important words first. Leave out price, sale text and shipping, which belong in other fields.

A good title does two jobs. It helps the channel match your product to what a person searched, and it helps the person decide in a second whether this is the thing they want.

## What Google's rules say

Google's [title requirements](https://support.google.com/merchants/answer/6324415) for Merchant Center give a clear base to build on:

- A title can be 1 to 150 characters.
- Describe the product shown on your landing page.
- Add the details that tell variants apart, such as size or color.
- Put the most important details first, because users usually see only the first 70 or fewer characters.
- Leave out promotional or time-related text such as price, sale dates, shipping or your company name.
- Avoid capital letters for emphasis, symbols and extra white space.
- Google recommends using the full 150 characters for a better match to customer searches, but the first 70 must carry the meaning.

Meta shows a product's title in some ad formats too, so a title written to these rules works in both places. Check each channel's current guidance, because limits differ by format.

![A men's shirt product photo next to the ad made from it](/blog/inline-photo-to-ad-fashion-en.webp "The same product: photo and the ad made from it")

## Step 1: Pick one structure

Choose one pattern and apply it to every product in a category. The pattern should answer what the person wants to know first.

| Category | Pattern | Example |
|---|---|---|
| Clothing | Brand, product type, key feature, color, size | Acme Wool Overcoat, Slim Fit, Navy, M |
| Home goods | Brand, product type, material, size | Acme Glass Water Jug, 1.5 L |
| Electronics | Brand, model, product type, key spec | Acme X200 Wireless Headphones, Noise Cancelling |

These are examples of the pattern, not real products.

## Step 2: Put the key words first

Read only the first 70 characters of your current titles. Do they say what the product is? If the first words are a collection name or a campaign slogan, move them to the end or delete them.

1. Start with the brand if shoppers search by brand. Otherwise start with the product type.
2. Follow with the feature that matters most for the decision: material, fit or main spec.
3. End with the variant details: color, size, pack quantity.

## Step 3: Write in the words shoppers use

1. Look at your own site search report. The terms people type are the terms to use.
2. Use the plain name of the product, not an internal code.
3. If a word is a foreign term that your market does not know well, use the local word. Google advises against foreign words unless they are well understood in your target market.

## Step 4: Remove what does not belong

Search your titles for these and take them out:

- Words like "sale", "free shipping", "best price"
- Percent signs and price numbers
- All capital words
- Symbols, emoji and repeated punctuation
- Your own company name, unless it is the product's brand

If you run a sale, show it in the price and sale price fields and in the ad image, not in the title.

## Step 5: Make titles match the page

The title should match the product on the landing page. If the page says "Navy" and the title says "Dark Blue", a person may doubt they are in the right place. Match the words, and change both when a product changes.

## Step 6: Fix titles in bulk

You do not need to edit hundreds of titles by hand.

1. Export your feed to a spreadsheet.
2. Build the new title from columns you already have: brand, product type, key feature, color, size. A spreadsheet formula joins them in the pattern from step 1.
3. Review a sample of 20 titles by eye. Fix any pattern that reads badly.
4. Import the new titles through your shop platform or a feed rule. Do not overwrite the title in your shop platform if the shop title needs a different style: use a feed rule or a separate feed title field.
5. Compare results before and after for the same products and the same weeks of the year.

## Step 7: Test, then keep what works

Change titles for one product group first. Compare clicks and sales for that group against a similar group you left alone. If the new titles win over a few weeks, apply them to the rest. Do not read too much into a few days of data.

## Where Framepx fits

Framepx is an AI system for product ads, offered as AI as a service. It turns every product in your feed into your brand's own ad in 1:1, 4:5 and 9:16. A clear feed title is part of the feed itself and stays your decision. Framepx works from the products in your feed.

## Frequently asked questions

### How long should a product title be?
Google allows 1 to 150 characters and recommends using the allowance, but the first 70 characters have to carry the key details, because that is what users usually see.

### Should I put the brand at the start?
If shoppers search by brand, yes. Google lists the brand as a keyword to include when it differentiates the product.

### Can I put "free shipping" in the title?
No. Google says price, sale text, shipping and delivery dates should not be in the title. Use the fields made for them.

### Do I rewrite titles one by one?
No. Use a pattern and a spreadsheet to build them from fields you already have, then review a sample.

To turn your products into ads, [schedule a demo](https://calendar.app.google/YAGHbFGzGyvPKE4y8).